web development for search engine optimization

ebook: Introduction to SEO with Google Webmaster Tools

Looking for better SEO results? Why not turn to the free tools offered by the world’s largest search engine: Google Webmaster Tools?

In this introduction to SEO ebook I work through Google Webmaster Tools and show you how to get more traffic (and more leads or sales) from the search engines.

There’s a lot of information in Webmaster Tools (WMT). Sometimes this information can be a little overwhelming. My hope is that this introduction to SEO ebook will help you know what to look for in WMT and what it’s telling you to do for better SEO results.

Some people think they can trick Google. They try and sneak around the rules and think they can outsmart the terabytes of extra computing power and some of the smartest people in the world. I don’t believe that SEO is about tricks or gimicks. SEO, when done well, is about four basic things:

  1. Measuring your success.
  2. Your website’s setup.
  3. Your website’s content.
  4. How other websites link to yours.

Whether you are planning on doing SEO yourself, or hiring someone else, I hope this search engine optimization ebook will give you the tools you need to get started.

You can get my introduction to SEO ebook from:

New with the Second Edition:

  • Improved formatting for easier readability.
  • Since mobile websites are a growing SEO factor, I’ve included some discussion on how to use WMT to be sure your website is mobile-friendly.
  • Expanded section on website content.

This ebook is the companion to the SEO class I teach as part of the CPCC Small Business Center and the foundation of the SEO audit I provide.

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