web development for search engine optimization

Google Analytics Individual Qualification

David Zimmerman's Google Analytics Individual Qualification

I have earned my Google Analytics Individual Qualification from Google.

For the record, I recently renewed my certification (the pictured certificate was expired).

This certification not only allowed me to better understand the valuable information provided by Google Analytics for a website, but it also showed me the inner-workings of the Google Analytics tracking script.

As a consequent of understanding the tracking script, I have been able to help websites:

  • Attribute particular leads (form submissions) to a specific source and even keyword
  • Provide a version of phone call tracking (when combined with the Twilio platform)
  • Properly attribute a goal conversion even when a website has to visit a third-party website during the conversion process

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