I have earned my Google Analytics Individual Qualification from Google.
For the record, I recently renewed my certification (the pictured certificate was expired).
This certification not only allowed me to better understand the valuable information provided by Google Analytics for a website, but it also showed me the inner-workings of the Google Analytics tracking script.
As a consequent of understanding the tracking script, I have been able to help websites:
- Attribute particular leads (form submissions) to a specific source and even keyword
- Provide a version of phone call tracking (when combined with the Twilio platform)
- Properly attribute a goal conversion even when a website has to visit a third-party website during the conversion process